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Senior Vice President, Marketing

Winston-Salem, NC 27103

Posted: 06/05/2024 Employment Type: Permanent Industry: Administrative Job Number: JW296723529

Job Description

Debbie’s Staffing is proud to announce an exceptional opportunity for a Senior Vice President, Marketing with our esteemed client in Winston Salem, NC.

Schedule: Monday-Friday, 8:00 AM – 5:00 PM  

Pay Rate:  TBD based on EAQ
Job Summary: Our client is actively seeking a visionary Senior Vice President, Marketing to lead strategic initiatives in brand positioning and communication. Reporting directly to the EVP/Chief Operations and Digital Officer, this pivotal role will collaborate with executive leadership to drive market and product strategies aligned with the Credit Union’s objectives, ensuring a unified brand presence.
  • Provide adept oversight, guidance, and mentorship to the marketing team.
  • Conceptualize and execute strategic marketing programs to attract and retain members.
  • Foster robust partnerships with community stakeholders, contributing to expansion efforts.
  • Manage the annual marketing budget and develop a comprehensive strategic plan.
  • Conduct thorough analysis of market trends and demographic data to bolster the Credit Union’s competitive stance.
  • Track and evaluate campaign outcomes and member satisfaction metrics.
  • Ensure meticulous adherence to State and Federal regulations governing marketing materials.
  • Bachelor’s degree in marketing or related field; master’s degree highly preferred.
  • Demonstrated track record of progressive leadership in marketing and advertising, spanning 8-10 years.
  • Proficiency in data analysis, with the ability to translate insights into actionable strategies.
  • Proven success in crafting impactful marketing, branding, and advertising campaigns.
  • Exceptional communication and presentation skills.
  • Sound knowledge of budgeting and financial analysis principles.
  • Proficiency in Microsoft Office suite and Marketing Technology platforms.
  • Willingness to participate in evening/weekend meetings and events, with occasional travel required.

We eagerly anticipate welcoming a dynamic Senior Vice President, Marketing to our client's distinguished team in Winston Salem. If you possess the requisite qualifications and are enthusiastic about this opportunity, kindly apply at, then reach out to us at 336-767-8535. We eagerly await your application!
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